The BBQGuys wanted to grow their overall base from a seasonal, stereotypically masculine audience into a more diverse mix of food lovers building high-end outdoor kitchens.
We cross-cut the initial audience into 3-4 segments based on interest and behavior, then pinpointed households most likely to buy and then connected them to products that were of most value using first and third party data. We targeted that highly motivated audience with messages that moved them to action, then measured effectiveness based on actual sales, not clicks or impressions.
By understanding our customers and meeting their aspirations for amazing outdoor kitchens, Aisle Rocket delivered. And through continuous testing and refinement, the numbers continue to grow.
- Customers Converted
- Revenue Generated
- Incremental ROAS