As JennAir embarked on a radical rebrand, we needed a site experience that delivered all the luxury, quality and style of the product line.
We needed a breakthrough approach that reflected the breakthrough attributes of the brand.
We crafted an immersive web experience that helps consumers reconnect to the brand by exploring the design style that fits their personal aesthetics. Then, we made it easy to purchase their vision.
By creating a refined site experience, we shifted perception, re-established the brand love and moved metal.
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