JennAir

Igniting Shopper Behavior Through an Immersive Experience

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Two JennAir brand range appliances in different styles.Two JennAir brand range appliances in different styles.

Challenge

As JennAir embarked on a radical rebrand, we needed a site experience that delivered all the luxury, quality and style of the product line.

We needed a breakthrough approach that reflected the breakthrough attributes of the brand.

A number of different images of JennAir web experiences arranged in a collage.
A number of different images of JennAir web experiences arranged in a collage.

Approach

We crafted an immersive web experience that helps consumers reconnect to the brand by exploring the design style that fits their personal aesthetics. Then, we made it easy to purchase their vision.

The JennAir brand badge on an appliance.
The JennAir brand badge on an appliance.
The JennAir website on a laptop screen.The JennAir website on a laptop screen.

Results

By creating a refined site experience, we shifted perception, re-established the brand love and moved metal.

Results

+463%
Where To Buy Rate YOY
+18.2%
Time Spent YOY