KitchenAid

Refreshing an Icon to Inspire New Color Possibilities in the Kitchen

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A KitchenAid stand mixer over baked goods and halved pears.A KitchenAid stand mixer over baked goods and halved pears.

Challenge

In order to bring to life KitchenAid’s annual Color of the Year program, Aisle Rocket was tasked with creating a site that brought inspiration and possibilities to the kitchen.

We needed to engage an expressive, creative and experimental audience to then drive consideration of color as an important part of their cooking experience.

The base and control knob of a KitchenAid blender with pastries next to it.
The base and control knob of a KitchenAid blender with pastries next to it.

Approach

The iconic KitchenAid stand mixer became the vehicle for new, inspired color offerings. We brought the experience to life by utilizing vibrant, natural foods as a backdrop to inspirational copy and environments that show just how creative a cooking space can be.

Sliced and whole lemons next to the base of a Kyoto Glow pale lime colored KitchenAid blender.
Sliced and whole lemons next to the base of a Kyoto Glow pale lime colored KitchenAid blender.
The KitchenAid Color Of The Year web experiences on various devices.The KitchenAid Color Of The Year web experiences on various devices.

Results

By balancing inspiration with optimization, Aisle Rocket delivered a brand experience that performs as much as it brings possibilities.

Results

91%
Increase in Average Orders
313%
Higher Conversion Rate
156%
Increase in Total Revenue