In order to bring to life KitchenAid’s annual Color of the Year program, Aisle Rocket was tasked with creating a site that brought inspiration and possibilities to the kitchen.
We needed to engage an expressive, creative and experimental audience to then drive consideration of color as an important part of their cooking experience.
The iconic KitchenAid stand mixer became the vehicle for new, inspired color offerings. We brought the experience to life by utilizing vibrant, natural foods as a backdrop to inspirational copy and environments that show just how creative a cooking space can be.
By balancing inspiration with optimization, Aisle Rocket delivered a brand experience that performs as much as it brings possibilities.
- Increase in Average Orders
- Higher Conversion Rate
- Increase in Total Revenue