Gladiator

Digital Transformation Through D2C

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A neat, tidy garage with Gladiator brand products throughout.A neat, tidy garage with Gladiator brand products throughout.

Challenge

Intent to purchase on Gladiator.com was high, but their existing website was not performing as well as hoped. With high bounce rates, we knew there was ample opportunity for breaking down barriers to purchase, and for connecting people with the brand in highly measurable ways.

Various storage devices, pillows and outdoor chair cushions stored on a Gladiator brand rack system.
Various storage devices, pillows and outdoor chair cushions stored on a Gladiator brand rack system.

Approach

We architected a fully modern D2C platform that leveraged the Shopify platform to optimize the buying experience. This included a custom single-page shopping experience that helps consumers quickly learn about Gladiator’s top performing products and prompts cross-category shopping.

Various pages of the Gladiator brand website.
Various pages of the Gladiator brand website.
The Gladiator brand website's homepage displayed on a laptop and a mobile phone.The Gladiator brand website's homepage displayed on a laptop and a mobile phone.

Results

In addition to exponential improvements in site metrics, we can now also measure at a granular level to take refinements even further.

Results

+300%
Increase in Conversion Rate for SPSE
+244%
Increase in Revenue YoY Since Moving to Shopify
-25.07%
Bounce Rate for SPSE